PlayStation 4

PlayStation 4: Japan is no longer a priority for Sony  :

The new Sony console has been marketed in Japan , three months after the West. The Japanese firm has preferred to concentrate its forces on the United States, now a major market for consoles. Three months of waiting . 

Japanese consumers have had to be patient before you get your hands on the PlayStation 4 , put up for sale in the country on Saturday. Accustomed to being first served every console launch of Sony, the archipelago is good this time last . 

Even though Asian minors in the video game market, as Thailand and the Philippines , were entitled to their console before Japan . 

South Korea has had it right from its launch on Dec. 17 , a decision seen as a blunder while diplomatic relations between the two countries are not rosy. 

The first act dates back to February 21, 2013 . That day , Sony chose New York, Tokyo and not to present to the world media 's new console. 

A strategic choice for Sony, economic difficulties , but resented by historical fans of the brand. " Sony is fighting for its survival. As little resources must be used where the impact will be greatest. And the United States is a major market for home consoles , "said Christophe Kagotani , a specialist in Japanese gaming industry. 

The spectacular American launch of the PS4 November 15 has proved the correctness of the reasoning Sony . 

The Japanese firm has exceeded its forecasts for the fiscal year exceeding the threshold of 5 million sales worldwide in the month of February without needed the Japanese release . 500,000 expected sales This relative lack of interest in Japan is illustrated by the lack of resources allocated to marketing. The poster campaign started late and is minimized.

Rating : game