87% of users of smartphone - tablet make purchases on their mobile devices
There many years , we wondered how many of us do our shopping online? However, with the Internet is widely available, the question became , how do you do your shopping online?
Well,
it turns out that according to a recent Nielsen study , it was found
that 87% of buyers were shopping on their smartphones or tablets . This is actually an increase of 8 % since 2012.However, in terms of usage , it varies smartphone users and tablet. For example, the study showed that 65% of tablet users use their device to search for products , perhaps to read the tests. However, for smartphone users , 66% of them tend to use their phones to compare prices .According
to the online store where you are going and their policy is logical
because there are shops that will not only compare the price of a
competitor, but it could even offer a cheaper offer 5-10%. This could explain why there is a higher use of smartphones to check its pricing.It
was also found that 40 % of tablet owners make purchases directly from
the comfort of their own home, instead of using a computer.
This is an interesting study , and perhaps retailers should take note and take advantage ?In
the past, we have seen that the deposits factory offered discounts or
gifts for customers who have used social media on their phones to find
the location of a store or uploaded a photo on Instagram.
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