PSA

PSA starts well in 2014 in Europe, uncertainty elsewhere :

PSA Peugeot Citroën has started 2014 in Europe, where it regained market share with new products , which partly offset a difficult environment in several emerging markets.If China is expected to again this year a double-digit growth , the Russian and South American markets, where PSA is losing money , still marked by many uncertainties, Tuesday said Carlos Tavares , the future CEO of PSA during the press days of the Geneva Motor Show." In the first two months of the year , the European business was very correct," has he said, adding that the group's market share had risen around 13% on the continent. In 2013, it had fallen to 11.9% , against 12.7% in 2012." There are many uncertainties in the global markets , difficulties in Russia , instability in Latin America," he added. "In Europe, we see a slight increase , and for the moment it's going pretty in this sense . Currently , France is stable or slightly down I hope it will pass on the positive side in the current the year. "Press the 84th Geneva Motor Show days were open to good news for PSA , the Peugeot 308 was elected Monday " Car of the Year " by a jury of specialized European journalists. This is the first time in nine years that a French car receives this distinction, and the new compact Peugeot succeeds Golf crowned in 2013."This is a good thing for the group's employees , it gives confidence in the fact that together they can do things their high quality ," said Carlos Tavares .He reiterated that his priority for the next three years would redress the group's profitability by reducing the number of models in the catalog by country , optimizing procurement, factory organization and distribution." It takes a limited number of things, but do them thoroughly ," he has said.Legacy of its past Renault -Nissan years, Carlos Tavares intends to chase what the Japanese call " muda " ( waste ) . He also defended a " cynicism " in the management of production capacity to meet the plants up ." Sometimes it is better , when you engage the resources of the company, to be a little more cynical , that is to say size your teams to do a little less cars than what promises to protect your efficiency , "said he said.For this reason, Carlos Tavares excluded in the medium term a new industrial establishment on the outskirts of Europe to install a platform more competitive cars for emerging markets , because the Slovak Trnava and of Vigo, Spain , do not use today their full production potential.

Rating : nature