Yahoo! turned his back on Facebook and Google :
The
Internet giant will no longer allow its users to access its services -
including Flickr - by connecting them via Facebook or Google account. They will now be required to create own identifiers Yahoo! .Yahoo! is a step backwards . While it has become almost mandatory for a site to allow entry via Facebook or Gmail , Yahoo! terminate this practice. Now, all users who have not yet created a Yahoo! ID should do in order to access the different services of the Internet giant ." Yahoo! continuously working to improve the user experience , "said the company. This new process " will allow us to provide a better personalized experience for all." Customers using Yahoo! will therefore have a unique ID and password for all services affiliated with the group.
The
first service affected by this change, others are still available with
Facebook and Google, is Yahoo! Sports Tournament Pick'em . The photo service , Flickr sharing, and interface to manage a sports
team fictitious , Fantasy Sports, adopt the novelty soon but the change
will be gradual , said a spokesman Yahoo! interviewed by Reuters .A new dynamic in Yahoo!The former CEO Carol Bartz of Yahoo! was established in early 2011 to identify with Facebook and Google accounts. The strategy then was to attract users of popular social networks.
Marissa
Mayer succeeded Carol Bartz in 2012 and began by deploying new versions
of flagship products like Yahoo Mail and Yahoo Finance . Yahoo!
also announced last year, a recycling program identifiers inactive
users on Yahoo! to allow new users to appropriate e-mail addresses are
not used for a year.
Turning his back on Facebook and Google, Marissa Mayer confirms a desire to better retain the Yahoo! user through a personal account. CEO of Yahoo! aims to revitalize its business, which has been stagnant sales in 2013. The new strategy required a Yahoo!
account should allow users more involved in their use of the portal, and thus encourage them to explore all services. A way to provide more impact on advertising, and therefore boost advertising revenue.
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